Scarlet Letters Copywriting wrote a major movie studio’s applications for two categories in The PMA’s 2011 Reggie Award Campaign. These awards are dedicated to recognizing superior thinking, creativity, execution and results across the entire spectrum of integrated marketing. The name of the award is derived from “cash register.” Gold, Silver, Bronze awards are presented in each category.
The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector. It seeks to “be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information and interaction for marketers.”